Why Advertisers support Adsense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.

This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?

One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.

Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.

Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly. 

The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.

Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert. 

The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.



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Google Adwords and Adsense Explained: It can be confusing for beginners to grasp the difference between Google Adwords and Google Adsense. They are in fact two separate programs, although they work in tandem with each other to deliver results for all parties involved. Google Adwords is the program that allows advertisers to advertise their...


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Google Adwords and Adsense Explained: It can be confusing for beginners to grasp the difference between Google Adwords and Google Adsense. They are in fact two separate programs, although they work in tandem with each other to deliver results for all parties involved. Google Adwords is the program that allows advertisers to advertise their website by the use of ads. Those advertisements most often show up on Google.s search results page (usually on the right hand column). They can also be displayed on Google.s partner sites (like other search engines) or on publisher/webmaster.s websites. As an advertiser, you only pay Google for your ads that show up on their site and on their partner.s sites. You do not pay for your ad to show up on other publishers. sites. In this instance, you would pay per click (PPC). Google Adsense refers to the program wherein publishers sign up to run advertisers. ads on their website. The publishers are then paid by Google for each user they provide to those ads. So, in summary, the advertiser PAYS Google to run their ad with Google Adwords. Google PAYS the publisher for results generated from Adsense ads. The connection between the two programs is this: The ads that advertisers pay to run on Google Adwords are the SAME ads that publishers run on their websites. This is where the confusion comes in for most people. So, Google Adsense would not function without Google Adwords. The publishers/webmasters are often referred to as Google's "content network". When a publisher/webmaster signs up to run Google Adsense, they are matched up to your ad based on the content of their website. Be aware that there are many places on the Web (like forums and blogs) that confuse readers by referring to Adwords and Adsense interchangeably. Remember that they are two separate programs, although they do work together to generate income for Google, the advertiser, and the publisher/webmaster. If you are still finding it difficult to understand the difference, you can find more information on the two programs by going to Google.s Adwords or Adsense website and reading their explanation. (However, many people find their explanation confusing, hence the making of this article.) Enjoy making money with your Adwords and Adsense advertising programs! Amust have, very handy and helpful guide for beginners.
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