There are hundreds of thousands
of affiliate programs out there, all of which claim to be the best. Many of them try to give you the impression
that all you have to do is use their banners and links then wait for the money
to start rolling in. Although this can
be the case, this type of scenario normally applies to large sites with a lot
of web traffic.
Choosing banners
With most affiliate marketing programs, you
are offered a variety of banners to plan on your website, as very few of them
will be effective. The problems with
most banners are their size. If you
choose a banner that is high in size, it will take a long time to implement and
use. Therefore, it's recommended that
you use banner no more than 15kb in size.
When you select any types of
graphical advertising, you should try and keep the theme of your website in
mind. Even though graphical ads are
meant to stand out and catch people's eye, they shouldn't be to the point where
everything else on the page is completely ignored.
Pop ups and under
A lot of companies will now give
their affiliates the chance of using pop up or pop under ads. In most opinions, pop ups aren't the way to
go. They can easily annoy visitors and
are normally closed before they even have the chance to load. You should instead go for pop under and
those types that only display once per visit.
Text link ads
Once of the most successful means
of advertising is text link ads. They
are easy on bandwidth, don't use a lot of space, and they easily be implemented
into most types of page layouts. Good
text links offer some information as to why your visitor should investigate
your offers.
Email advertising
The direct promotion via email
has really taken off over the last several years, although it has brought tons
of Spam with it. If you plan to use email as a method of advertising your
products, you should stand behind what you sell and make yourself available to
answer any questions.
Patience
If you feel confident that your
site can generate great sales for certain companies, you should contact them to
negotiate an arrangement. If they don't
seem to enthuse to begin with, you should remain patient as companies are
approached every day with affiliates looking to make better deals.
The reality remains that most
affiliates can’t deliver what they promise, and companies are aware of
this.
You should always keep in mind
that most forms of advertising will take time.
No matter what methods you plan to use, give it some time before you make
any type of decision. Although something may not happen overnight - it very
well could in a few days or weeks.
Telling
Good Traffic from Bad
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