Where Adsense Should Appear

When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.

The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base. 

Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility. 

Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.

This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.

Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.




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Learn the best easy online ways to make money with Google Adsense Program.... It can be confusing for beginners to grasp the difference between Google Adwords and Google Adsense. They are in fact two separate programs, although they work in tandem with each other to deliver results for all parties involved. Google Adwords is one of the...

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Learn the best easy online ways to make money with Google Adsense Program.... It can be confusing for beginners to grasp the difference between Google Adwords and Google Adsense. They are in fact two separate programs, although they work in tandem with each other to deliver results for all parties involved. Google Adwords is one of the most popular and arguably one of the most effective internet marketing methods today. You have probably seen Google Adwords in action and been unaware that you were looking at Adwords advertisements. More and more advertisers are turning to Google Adwords as a large player in their internet marketing strategies, and for good reason. It is fairly simple to use, Google provides clear tracking and tools to determine your success, and ads are targeted to specific users. Interested in trying out Google Adsense as an additional way to make income with your website? There are many webmasters and publishers out there who have been very successful with Google?s Adsense program. It is easy to set up and you make a fair commission for each time one of your visitors clicks on an Adsense ad. Google Adsense is a program that can make you a nice little (or big) paycheck every week for doing hardly any work at all, in addition to the work you put into your website just to maintain it in the first place. So, if you are maintaining a website with good content and consistent traffic, then it makes complete sense to use Adsense. Just take a look at the Topics covered: * Google Adwords and Adsense Explained * What is Google Adwords? * Getting Started with Google AdWords * Understanding Different Types of Targeting for Adwords * Things You Should Know Before Using Google Adwords * Top Mistakes Made Using Adwords * Ways to Increase Conversion Rates on Adwords * How to Keep Google Adwords Simple * Using the Search Based Keyword Tool for Google Adwords * How to make Google Adwords Cost Effective for your Business * How to Stay Competitive with Google Adwords * How to Choose Appropriate Keywords for Google Adwords * Common Google Adsense Questions * The Ugly Truth about Google Adsense Not so Ugly * Disadvantages to Google Adsense * AdSense Advantages * Getting an Adsense Ad onto Your Website * How to Make Money with Google Adsense * Finding Keywords for your Niche Market * How to Find a Niche Market for Keyword Marketing * Tricks of the Adsense Trade: Ad Placement & Design * The Best Formatting for your Adsense Ads * Why Adsense Ads Give More Value to Your Visitors * Make More Money with Higher Paying Keywords * Required Skills to Make Money with Google Adsense
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