The landscape of search engines have went through some
drastic changes over the years. Not
only with technology, but also with various partnerships between the many
different search companies as well.
You might be running your search engine queries on a
particular search engine, although who is actually supplying the results - it
could be a different company altogether.
Below, is a list of the search engines that feed your
precious keywords:
Yahoo: Yahoo provides the primary search results for Yahoo
search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search
Marketing (formerly known
as Overture).
Google: Google
provides the primary search engine results to Google AOL Search and also
Netscape. Google also supplies paid
listings to Lycos, Ask, Netscape, AOL Search, and HotBot. It also supplies secondary results to HotBot
and receives it's directory data from DMOZ.
Lycos: Lycos receives the directory search results from
DMOZ, primary results from Ask, and paid listings from Google Adwords.
Hotbot:
Hotbot receives directory search results from DMOZ, primary
search results from Ask, and paid/secondary results from Google Adwords.
Ask: Ask provides primary results to Ask, Hotbot, and
Lycos. It receives secondary search
results from Teoma and the directory results from DMOZ, with Paid listings from
Google Adwords.
In relations to marketing, search engines can provide
anything you want to know. If someone
is looking for something, they normally refer to the search engines. When they type it in, the highest sites on
the engines will show - which is normally where the visitor will go.
By keeping good position on the search engines, you’ll
be near the first for visitors who are looking for a certain product. You can make a lot of money with search
engines as well, if you know what you are doing.
Telling
Good Traffic from Bad
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